Why does art play such an important role in companies?

 First of all, it is important to consider what actually defines a company. A company could be seen as a social entity in which every individual contributes to its thinking and growth. Collective action and thinking are based on certain norms and values that the company upholds. One could say that a company is a kind of self-contained society that adheres to its own policies.   Presenting these values to the outside world is essential for the overall impression customers form, as they often decide within seconds whether the company aligns with their own values and expectations. This often happens in a very subtle and subconscious way. Many companies invest in artists without expecting anything in return.  On the one hand, this demonstrates generosity; on the other, it shows an interest in and understanding of the cultural sphere. Yet art can offer far more support to a company than mere investment. Art stands for culture and openness. Artists are often people who dare to embark on paths that no one has taken before, or to transform old paths in such a way that they suddenly take on a whole new meaning. 

A company party with a difference! 

At events such as Christmas parties, all members of the company come together and socialise. An exhibition offers a great opportunity to encourage this exchange and also to bring people to the event with whom you might not otherwise have much contact. Talking to artists can be very stimulating, as they have a completely different and very open-minded perspective on certain issues. Sometimes, with a bit of creativity, even the most difficult problems can be solved quite easily. 

A picture is worth a thousand words

It might sound a bit corny at first, but there’s a grain of truth in it. If, for example, the company is committed to climate protection, it’s helpful to support an artist who deals specifically with this issue. This way, you link their work to your own values without even having to explain much. It also makes it clear that the company takes its place in society seriously, and with it, its responsibility towards culture and the community. 

 Investment boosts motivation

 A place that people enjoy visiting and which is beautifully designed boosts one’s own performance and creativity. Art creates inspiration and motivation, which has a positive effect not only on customers but also, internally, on staff. A good working atmosphere is the be-all and end-all of any company. Art as an investment Art has long been a sound form of investment. The art market is not as susceptible to fluctuations as, for example, the stock market. It is almost guaranteed that a work of art purchased at auction today will have increased significantly in value in a few years’ time. As a company, you can also benefit from this. 

Invest now, and sell at a higher price in a few years’ time

 Point to note: It is important that the company has a clear vision when it comes to selecting an artist. If you simply buy artworks at random and do not really communicate their significance, the added value is minimal. It is important to integrate the art into the company’s day-to-day life, perhaps by asking staff what they think of it and sharing the stories behind the artworks. Selecting art Choosing a piece for your own company is therefore not as straightforward as it might seem, as there are several important factors to consider. We are, of course, always open to questions and happy to advise when it comes to finding the perfect artwork. There is also the ‘Students of the Month’ selection, which is featured in artist interviews. Here you can find out more about the artists and thus better assess what fits with your company’s policy. 

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